ALTERNALEAF

Building on its established brand DNA, we reimagined the signature twist, by wrapping it around an elliptical form. This visually articulates the brand’s commitment to placing the patient at its centre. To extend this into digital and meta environments, we evolved the visual language by introducing a sense of movement and responsiveness to minimal typography and structured roundel panels. The result is a dynamic, future-facing identity system, flexible enough to thrive across platforms while staying grounded in clarity.