Good food with a local attitude

When a trained chef opens a greasy Western Sydney takeaway, balancing quality with accessibility can be a tricky proposition. Putting Ben’s name on the business was the first step, but the brand also needed to capture his personality and the local character of the neighbourhood.

A humorous burning-chook character became the centrepiece, bringing a playful personality to the brand, while a contemporary design direction gave the business a confident and distinctive starting point.