When the brand walks the talk

ING’s global positioning, ‘Do your thing’, resonated strongly with its customers. The opportunity was to bring that idea to life internally and show what it meant to be part of ING.

Through conversations with five people from very different roles and backgrounds, we explored what made each person unique and how their individual strengths contributed to the wider culture. Their stories became the foundation for a creative expression of a workplace where people can bring their whole selves to work.

With locations, personalities and stories spanning the organisation, the work came together with the talented team at IPC.