Putting emotion at the heart

DDB’s new strategic positioning recognised a simple truth: we’re emotional beings, not rational ones. For a wellness brand, where decisions are deeply personal, this human insight became the starting point for the creative approach.

The challenge was to translate that thinking into a branded toolkit that felt both strategically grounded and emotionally engaging. The existing degree brand mark provided the answer, becoming a symbol of the heart. Placing emotion at the centre of the identity and creating a simple visual idea that could carry the strategic postioning of Remedy through the work.