DO YOUR THING WITH ING

While the global brand positioning of ‘Do your thing’ resonated to ING’s customers, internally we needed to walk the talk. ING is a place where you can bring your whole self to work, it’s strength is in the incredibly diverse group of people that work so well together. To build this narrative we interviewed five key members all with very different positions and backgrounds. From our conversations we then developed their own thing and how it enriches everyone at ING.
With a multitude of locations (and personalities) a huge shout out to the talented team at IPC.