Stripping back to what matters

With the climate crisis having an increasing impact on communities across Australia, Red Cross needed to find a stronger way to connect with people. The challenge was to let powerful photojournalistic imagery do the talking, while creating a brand system that could support it without getting in the way.

Stripping the brand back to its key assets and introducing a responsive grid created a visual language that was clear, consistent and flexible enough to work across different audiences and communications.