Escape, gather, relax

With most self-contained retreats relying on platforms like Stayz and Airbnb, The Murrah needed its own visual voice, one that captured the unique character of this isolated beachfront haven and its three offerings: gather, relax and escape.

Inspired by the surrounding landscape of spotted gums, goannas, barnacles and sea spray, the identity takes on a soft, dreamlike quality. A restrained visual language brings a sense of calm and considered quality, helping The Murrah feel like more than just a weekender.