Simply, OilGone

A world leader in oil-spill remediation across water, land and soil, OilGone needed a distinct identity for its APAC launch, one that could work equally well in tenders and commercial environments.

The challenge was to stand apart from competitors while communicating a complex technical proposition simply. The bold ‘Oil Gone’ messaging became the central idea, giving the brand an immediate and memorable expression of its purpose. An abstracted Australian landscape was introduced as a secondary visual device, establishing a sense of place and ownership within the APAC market.