For the love of dogs

Pet food is a rapidly growing and increasingly crowded category, but Pip Eats chose to stay true to its roots. Launching locally across the Northern Beaches with a focus on small dogs and human-grade ingredients, the visual identity needed to reflect that honesty. Rather than overcomplicating the message, the design embraced simplicity and a genuine love of dogs.

A straightforward visual language communicates the clarity of what’s going into the bowl, while a rich, meaty colour palette gives the brand a distinctive presence on shelf and in a competitive market.