HANDLIN’S

The great carb backlash of 2018 inspired a young fitness couple to start their own health food range. Targeted at the fitness focused the first product looked at was a comfort favorite, Fittuccine. The brand wanted to differentiate itself on the shelves next to other pastas but feel at home next to a kilo of protein powder. Harmonising the strong bold colours found in the fitness FMCG a hand crafted type direction was taken building in authenticity and playfulness.