MURRAH

With most self accommodation retreats living on branded sites like stayz and Airbnb the Murrah needed a separate visual voice that encapsulated their 3 key offerings, gather, relax, escape. The property is a very unique and isolated haven right on the beach. Drawing visual inspiration from the natural landscape of spotted gums, goannas, barnacle and sea spray patterns the identity took a soft dream like shape. In execution we injected a sense of calmness and quality that lifts it above the standard weekender.